What does a QuitTok mean for a company's brand reputation?įortunately, keeping yourself from becoming Twitter's villain of the day can be as simple as applying the employee retention strategies every good manager knows. These posts are seen not only by jobseekers, but also by potential customers. TikTok is a particular favorite for this type of post, with so-called QuitTok videos garnering hundreds of millions of views. Dedicated sites like GlassDoor have long been a way for ex-employees to warn jobseekers directly, but lately, posts on social forums like Reddit and Twitter have reached much further. You close the job posting you were writing.Īs resignations rise, so do viral social media posts about them. "Please, if you value your sanity, never work for XYCorp." It was shared on the short video service TikTok and has two million views. "I'm about to quit the worst job I've ever had in my life," he says. You open it and find a video of your former co-worker sitting in his cubicle and beaming as a peppy pop song plays. The next day, as you're writing a job posting for his old position, you get an email from a friend with the subject line "Don't you work there?" You accept it, talk him through how to shut down his company email account, and call his manager to tell him that he has to reassign some jobs. One day, a clerk comes in and hands you a resignation letter. Picture this: you're an HR manager for the small business XYCorp. What if you have a worker who quits a little more gleefully? And that's only if the employee quits on good terms.
Hiring specialists believe that the cost to replace an employee is 33% of that employee's annual salary. A short-staffed workplace is inefficient, as is a workplace that's training new employees. However, this is cold comfort for employers who are having trouble holding onto employees. After all, the country is full of qualified people who recently quit their jobs.
On a smaller scale, even employers who find themselves temporarily short-staffed when an employee resigns should have relatively little trouble finding a replacement. In other words, people have confidence in the economy. Most employees who quit either have a job lined up or believe they can get one in fairly short order. Analysts and pundits were quick to name the trend the Great Resignation.Įconomists say that a high resignation rate is a good thing. It was the highest rate of resignation since the Department of Labor began tracking the statistic in 2001. 4.5 million Americans, or 3% of the labor force, quit their jobs.
In November of 2021, the US labor market broke a record. What is QuitTok, and What Does It Mean for Employers?
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